3/17/2023 0 Comments Linkedin campaign manager![]() ![]() These tests are free to any LinkedIn advertiser spending at least $90k per quarter.įor more information on Brand Lift Tests, click here. The test can provide insight into what kind of effect your LinkedIn Ads have had on brand metrics, such as brand recall, brand favorability and familiarity, product consideration, etc. If you aren’t familiar yet with the Brand Lift Test, what it allows you to do is measure the impact your ads have on your target audience by surveying them. With the Campaign Manager update, LinkedIn is giving this testing option a bit more visibility in its UI, encouraging advertisers to take advantage. LinkedIn began rolling out the brand lift testing feature last summer, 2021 you may have noticed the new “Testing” tab across the top navigation bar at the time it was being rolled out. This segment offers a more recent feature called the Brand Lift Test. From this view, you can access the other seven sections from the left-hand sidebar. The Advertise section is also the first you come to when clicking into any account. This page also still displays the Performance Chart and Demographics tabs near the top right corner of the interface. As usual, this will be the main navigation page for advertisers to view and manage Campaign Groups, Campaigns, and Ads. The Advertise segment remains unchanged from the current Campaign Manager interface. The Block Lists tab is identical to the current Block List page in Campaign Manager. Now, with overall account navigation in a sidebar to the left, these Matched Audience filters have been moved to a horizontal navigation bar just above your list of audiences. In the previous interface, you could change which Matched Audiences you wanted to view using a list of filters located in a navigation bar on the left-hand side. However, this page has been slightly updated to better accommodate for the left-hand sidebar. The Audience subsection is where you can access, edit, and create your Matched Audiences. The Plan section includes two subsections: Audiences and Block Lists. ![]() However, at the bottom of the Accounts section, you have the option to “View all accounts”, which takes you to the pre-update list with that additional information. It does not display create date, total spend, budget, or total number of campaigns, like the pre-update account list offered. When listing accounts, LinkedIn will display the logo, account name, account ID, and current status of each account. If you are managing multiple accounts in Campaign Manager, clicking this gives you the option to view every account you manage in the navigation window. ![]() We’ll go into detail on what each of these sections offer the user. Instead, each of these headings consolidates various aspects of the previous Campaign Manager experience. It should be noted that this UI update doesn’t include any new features (with the exception of Asset History – more on that later). This new sidebar divides everything into eight sections, including Account, Plan, Advertise, Test, Analyze, Assets, Account Settings, and Company Page. The biggest change you’ll notice is that the navigation toolbar has moved from the top of the account page to the left-hand side. Here’s the inside scoop on the new Campaign Manager look. The purpose of the updated user interface is to increase organization and improve efficiency for advertisers using the platform. ![]() LinkedIn’s Campaign Manager is getting a facelift! The new navigation experience is being rolled out gradually and may not be available to you yet, but it’s likely coming soon. ![]()
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